Overview |
Crop Production |
Crop Pattern |
Crop Yield |
Irrigation |
Soil Management | Precision Farming |
Relevant Products |
Relevant Links
Distribution network analysis for marketing of fertilizer in West Bengal The Company This company started their operations in 1985 and it is the flagship company of a Group with an asset base more than Rs.20 billion. Their 1,000,000 MT Capacity urea plant makes use of state-of-the-art production process in south India. They market MOP, DAP, Zinc Sulphate and Micronutrient mixes along with Urea. They are also involved in the marketing of the full range of farm inputs. Urea is manufactured in the Company’s own plant whereas pesticides are the products of Group companies. The agri-output and seed divisions help the farmers to enhance productivity. Their marketing strategies include adopting methods such as spot demonstrations, adoption of villages, farmer training and kisan melas (agricultural fair) to reach its target institutions, co-operatives and individual farmers. In West Bengal they are relatively new entrants. West Bengal Market West Bengal is having total area of 8.6 million hectors out of which 5.5 million hectors is net-cropped area with 171% cropping intensity. Nearly 50 million people are staying in rural area in 37,910 villages. A large number of towns out of total 379 towns are agriculture-based. A little more than 50% of state’s income is from Agriculture. It produces 15% of the total production of rice in the country and is one of the principle rice growing states in India. Other important crops are Potato, Jute, Oilseeds etc. The scope for increasing fertiliser consumption in West Bengal is enormous which is justified by the following facts:
Total nutrient consumption in West Bengal is 1.232 million tons during 1999-2000. In 1993-94 the total Urea, DAP and MOP consumption were 0.708, 0.2 and 0.175 million tones respectively. In 1998-99 total Urea, DAP and MOP consumption were 1.02,0.386 and 0.251 million tons respectively, which are growth of 44%, 93% and 43% respectively. Kharif(crop sown in monsoon):Rabi (crop sown in autumn/winter) share in total fertiliser consumption is around 35:65. Total number of sale points increased by 1219 during the year from 35,546 during 1999-2000 to 36,765 during 2000-01. The private sector had 92 per cent share in total number of sale points in the state during 2000-01 as against 8 per cent in the cooperative and other institutional channels at the end of 2000-01.
 Map 1 |