|
|
|
MASINFO - Marketing and Sales Information System
Mr.Jaideep Narula
Vice President Technical, Radiant Informatics Pvt.Ltd.
Sales analysts have used computer-based data since 1980 analyse their companies leading customers, competitors and markets. Market managers have developed product positioning and sales strategies from information stored in computer database, and planners have been employing industry and demographic data to determine best investment and expansion opportunities.
Still, for all their precision and promise these data bases lacked a graphical dimension to bring their contents into view. Managers routinely spent days-analyzing complex statistics from row and column reports spreadsheets.
Emerging in an era of precise micro marketing and increasing cost control, desk top mapping software solution called MASINFO is the boon in the hands of marketers at every operational level. MASINFO enables companies to make more intelligent business decision with this insightful tool. These decisions, gleaned from visually analyzing sales, markets and demographic data, are going to generate more fertile sales territories, more profitable marketing programs and more successful site planning than ever before.
MASINFO facilitates managers to actually see the productivity of each sales territory, sales person, and distributor. You can chart and rank your complete list of customers for every product and service and have clear picture of where you stand in the marketplace. Territories are being drawn with precise knowledge of an area's existing and potential revenue and realistic sales quotas are being set.
MASINFO has been developed for Indian environment. Maps up to state and district levels are bundled with road and rail network having census data attached, MASINFO is being used by multinational and Indian companies for the following applications.
- Sales Analysis
- Site analyses
- Distribution System
- Global view of sales
- Service Centres
- Direct response
- Direct Sales
- Advertising
- HRD
- Routing
MASINFO is the most cost effective solution for data visualization and analysis. MASINFO software delivers exceptional price performance, enabling sales managers and marketers to:
- Quickly and intuitively see relationship between diverse data.
- Efficiency manage resources.
- Make decision based on greater insight
- Spot new opportunities.
MASINFO provides sales and marketing professional the advantage of viewing multilayer of information relationship. If generate maps that have data attached to any object Ease-of-use for geocoding address matching and relationship joins.
You can link your data definition tables to help in future access. It takes Lotus, Excel and delimited ASCII files directly. It has powerful SQL queries or ordinary form based queries. The standard mode of relational operation makes this software hard to beat for flexibility and sophisticates adhoc searches.
Thematic mapping techniques allows use to shade any geographic entity according to its assigned value. It answers i.e. show me territories having sales below 1 crore, 1-5 crore, 5-10 core and above 10 crore. Polygons, lines, polylines and point can be shaded, hatched or distinguished by the symbols, shading lien types and arranges and dot density mapping and graduated symbols are also available.
|
|
|