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MASINFO - Marketing and Sales Information System
MASINFO's strong geographic analysis assists sales managers and marketers to find objects such as address, sales territories, competitor locations, customers etc. Geographic searches by radius and polygon can also be performed.
MASINFO gives you instantly statistical analysis by drawing bar, pie and point charts. You can calculate distances, areas, perimeters and it has the powerful routing application.
You can plan the shortest route to cover maximum dealers for optimum utilization of transport. Transportation costs management can be specially useful for profitability and to beat the competition.
As part of the MASINFO software, RIPL has launched the India Golden Data which is a must for every marketing/Sales manager, research organisation, government offices, students etc. The exhaustive data that has been compiled facilitates the users to 'KNOW THEIR COUNTRY THE WAY THEY SHOULD".
In this ever-competitive market of today, the marketing manager has just the previous sales data or the competitors data to do his analysis and forecastings. But, the basic need of the user of analyzing the data available alongwith the socio-economic, Cultural, Industrial, Infrastructural development data is missing. These detailed demographic data could help the managers to take strategic decisions regarding opening of new offices, having more dealers, redistricting their sales territories and thereby save on the cost of manpower and other overhead expenses.
The data is provided alongwith a very powerful analysis software which can facilitate to analyse the fields that are specific to their requirements rather than having to go through the complete data. On mapping these fields on their territories maps, the resulting picture at one glance brings out the trends never seen before. Analysis, which took days and was available in the form of rows and column is now available at a click of a button and with a mapping display. The analysis is of the best of international standards and facilitates the user to gain the competitive edge in this era of globalization.
The data available at state level has around 1000 fields of valuable information and the district level data is available with hundreds (approximately400) of fields of data. Some of the heads under which the data is classified are
- Geographical
- Population
- Land holding and usage
- Agriculture
- Fertilisers
- Irrigation
- Finance and Banking
- Industries
- Housing
- Labour
- Power
- Education
- Health
- Transport
- Telecommunications
- Crime
- Election
- Tourism
These data are also a very valuable tool for the research organizations and the government offices. This facilitates the decision makers to understand the development of their areas of interest and allocate their funds in a more judicious manner. India Golden Data, the first of its kind with GIS technology, is a step towards our motto of providing "RIGHT INFORMATION TO THE RIGHT PERSON AT THE RIGHT TIME".
In addition to the above requirement for Sales and Marketing, another area, which has always remained neglected and is one of the most important areas today, is the Human Resource Management (HRM). Taking into consideration the importance of this to the organisation, RIPL introduces P&P, a GIS based integrated and rational approach to Human Resource Management.
P&P - India's first GIS based HRMS for You.
P&P is a comprehensive GIS based Human Resources Management System designed specifically for Indian environment. It is an integrated on-line solution in a single Box. It covers all functional areas in HR Management such as Organizational Structure, Personnel Information & Service Records, HR Development, Leaves & Attendance and Payroll. To facilitate timely and effective decisions by the management, reports have been incorporated with maps using the GIS technology.
It provides you the total capability to address the challenging task of effectively managing the Human Resources.
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