|
|
|
An Integrated approach for Banking GIS
Mohammad Jafrullah, Srinivas Uppuluri, Dr. Nagesh Rajopadhaye, & V. Srinatha Reddy
InfoTech Enterprises Limited, Plot # 11, Infocity, Madhapur, Hyderabad, India – 500 033
Fax: 91-40-2310 1402, Tel: 91-40-2310 0857
E-mail : jafrullah@infotech.stph.net, srini@infotech.stph.net, nageshr@infotech.stph.net, srinatha_v@infotech.stph.net
Abstract
Access to reliable data across an enterprise means valuable intelligence for strategic decision-making. When it comes to retail banking, competition to attract and keep customers is fierce. Deregulation of the banking industry has lowered competitive entry barriers and competition is coming from both within and outside the industry. Technological advancements and the growth of the Internet have lowered geographic barriers and brought information to customers’ fingertips. Changing lifestyles and technological sophistication have heightened customers’ expectations and lowered their loyalty. Speed of information transmission has led to commoditization of banks’ products and services—thus eroding profits from product and services. To survive and succeed, banks are looking for ways to increase customer satisfaction and retention— while containing costs, improving efficiency and maximizing return on their technology investments. To accomplish these measures, banks need to integrate disparate systems, need to adopt advanced technologies like Geographic Information System (GIS), develop more effective marketing programs and overcome the difficulties of translating strategy into actions. This paper focuses on an integrated approach in developing a GIS based integrated system that helps banks in achieving their business objectives.
|
|
|