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Abstract
Site-Suitability for Retail Outlet Using GIS & Remote Sensing Techniques
Alekhya Datta
Student
Symbiosis Institue of Geoinformatics
India
alekhyadatta@yahoo.co.in
Shome Varma
Student
Symbiosis Institue of Geoinformatics
India
Site-Suitability for Retail Outlet using GIS & Remote Sensing techniques. Retail Outlet is the convenience
store format which forms important part of business in the contemporary world. The objective of this
Project is to find-out suitable site location at Pune for Retail Outlet. It depends on various factors. The
important factors are the Target Consumers, Site Locations therefore depends on certain criterias. These
criterias are degree of accessibility of the Target Citizen, Per Capita Income, the Direct Relationship
between the manufacturer’s competitive position in the store brand and its dependence on the retailer
and the Indirect Relationship between both aspects through the product management by manufacturers
and their perception of the Retail Management of the store brand. This Paper is an attempt to create
certain layers such as Landuse, Landcover Map, Road Map etc. Taking other criterias such as Parking
Space and Connectivity, this Project aims to do Network Analysis using the Transportation Network. This
paper is also an attempt to provide suitable site for upcoming Retail stores in city within existing
infrastructure.
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