May 2009
Interview: World is inching towards integration

Bryn Fosburgh
Vice-President, Trimble
The world is moving
towards technology inte-
gration. What is the need for
such integration?
Yes, the world is moving towards integration
and it can basically be divided into
two distinct categories: technology and
workflow integration. Both can significantly
increase productivity and reduce
the rework on projects for our customers.
For example, in the area of technology
integration, in the past an external radio
was used with devices like a robotic total
station or GPS/GNSS receiver. Although
the external radio provided the customer
the productivity advantage of real time
kinematic (RTK) or robotics with total stations,
the cables and the need for two
independent devices created potential
issues. Realising the need for integration,
Trimble combined the radio within the
devices, which provided a robust solution
while still providing customers with the
productivity advantages of RTK or robotic
total station operations. Workflow integration,
like sensor or technology integration
also reduces rework and improves productivity.
Trimble’s Connected Site™ solutions are
prime examples, which integrate the
workflow of the customer. Connected
Site solutions consists of mapping or
identifying the workflow of a specific
industry segment and then ensuring that
there is software and hardware integration
between each segment or process.
This enables each step in the process to
seamlessly handoff, rather than throw
over the wall, data and deliverables from
one work process to the other. Our acquisitions,
development projects and partnerships
have revolved around how we can
better integrate the workflow process.
Can you elaborate this
vis-à-vis Trimble Integrated
Surveying?
Integrated Surveying and Integrated Construction
combine workflows and sensors
within a specific industry segment. This is
done by enabling the customer to seamlessly
utilise multiple Trimble sensors and
software platforms without having to
manually input or transfer data from
device to device. This enables the customer
to use the right tool (optical total
station or GPS/GNSS) for the job utilising
a single user interface tailored for
their industry (surveying and construction)
and all data and measurements are contained
within a single file or database
repository. This provides the customer a
richer view and access to all data on the
site. It enables the customer to utilise the
right tool for the right application, reduces
training because a single user interface is
utilised and eliminates the need for manual
entry of data because the data collector
and software seamlessly connect to
office software applications in the surveying
and construction industries.
What other solutions that
require high degree of inte-
gration does Trimble have? Can
you elaborate how these solu-
tions have increased the effi-
ciencies and ROIs?
The majority of Trimble’s businesses—
whether they focus on engineering &
construction, agriculture, mapping and
GIS, fleet and asset management or
advance devices—are looking at both sensor
and workflow integration. Trimble has
strengths in positioning, communication
technologies and application software
development. The combination or integration
of these (sensor integration) coupled
with application software (workflow integration)
can provide customer productivity
improvements of 30 percent to greater
than 100 percent depending on the applications.
For example, our Utilities Field
Solutions group has seamless integration
with back office enterprise GIS platforms
and industry-specific, field user interfaces
to assist in meeting the needs of the various
utility industry segments such as
electric, gas, water and wastewater.
Can you elaborate on Trim-
ble UtilityCenter?
In November 2007, Trimble acquired UtilityCenter,
a comprehensive suite of workflow
solutions for the utility industry, from
Utility Automation Integrators (UAI). The
acquisition, combined with the 2006
acquisition of Spacient Technologies and
the company's Fieldport® software,
brought with it decades of experience in
field service improvement projects for
electric, gas, and water/wastewater utilities.
Collectively, the Trimble UtilityCenter
and Fieldport software solutions provide
the foundation of Trimble’s Utilities Field
Solutions group, a business area
focussed exclusively on providing technology
that meets the needs of utilities of all
types and sizes. The Trimble Utilities Field
Solutions group specialises in implementing
enterprise GIS-based solutions
including core backoffice GIS, mobile
workforce, computerised maintenance
management system (CMMS), asset
management, field data collection, staking,
and inspection solutions and more for
the utility industry.
Trimble has a vast array of
positioning products.
What’s in store from Trimble
stables in the near future?
Trimble will continue to look at incrementally
developing current GNSS positioning
technologies by adding new satellite signals
such as the European Union’s
Galileo, China’s Beidou II, and Russia’s
modernised GLONASS system. These
additional satellites and signals can provide
customers with improved robustness.
Trimble plans to add these capabilities
when these systems become commercially
viable for our customers. Trimble is also
investigating other positioning technologies
and how these can be used as
standalone or integrated technologies
that can complement our conventional
positioning portfolio. Positioning has
always been a core development area for
Trimble and it will continue to be a major
investment area for us in the future.
How is Trimble changing
the way work is done by
linking positioning to productivi-
ty?
Trimble’s focus is to provide robust and
ubiquitous information solutions that meet
the needs of our defined market segments
and geographies. Our Connected
Site strategy is the vehicle to develop
these localised solutions for our customers
and we believe the Connected
Site transforms the surveyor from being
the measurement professional to the
information professional. This information
rich world will enable the GIS professional
and civil engineer to perform tasks in real
time in the field and have those actions
validated or updated in the remote office.
The contractor can utilise all of this digital
data to navigate their machines to updated
designs and then communicate productivity
information reports back to the
surveyor, GIS professional, project manager
and civil engineer. This enables real
time decision making in the field which
improves productivity and reduces rework.
As GPS chipsets are
becoming highly integrated
and becoming more and more
the 'new utility', what do you
foresee as the trend in naviga-
tion sector?
Navigation is a bit unique since the user
is mostly occupied with piloting a vehicle.
While an iPhone or similar device could
be used for navigation, it may be far more
convenient and safer to use an OEM
(built into the “infotainment” system of the
car) system since the navigation function
would have access to gyro and wheel
speed sensors via the can bus, and would
have a virtually zero delay for readiness.
In addition, maps can also be problematic
for highly portable devices used for navigation.
Downloadable maps have been used, but
they are slow even with 3G connectivity
and not available unless a connection is
active. Highly integrated chips are expected
to find their way into the navigation
sector, but it will be later than phones and
PDAs since new product introduction
cycles are much longer in the vehicle navigation
industry.
Trimble has been acquiring
companies with comple-
menting products and solutions
and expanding its product foot-
print. What are the company’s
future plans in this direction?
Trimble’s Connected Site is a key part to
a variety of Trimble businesses. This
involves integrating technology and workflows
for a specific industry segment and
geography.
Therefore, Trimble’s goal is to provide
both localised, by geography, market driven
solutions. These will be derived
through organic product development and
growth, acquisitions and partnerships.
Apart from surveying and
navigation, Trimble has also
started consolidating on pho-
togrammetry products through
acquisitions. Where does this
lead to? Is Trimble positioning
itself as a comprehensive
geospatial company?
Trimble has entered the photogrammetry
segment based on the needs of its existing
customers as well as its own beliefs
about how the geospatial industry will
evolve. In particular, we firmly believe that
the land survey, aerial mapping and GIS
segments must and will integrate in the
near-term.
End users have increasingly complex
geospatial problems to solve—problems
that cannot be solved with a single technology.
Integration of multiple technologies
to generate customer deliverable has
begun and is expected to accelerate.
Trimble’s goal is to be an industry leader
driving this integration.
Any plans to turn into an
applications developer and
a service provider as well?
Through our acquisitions of INPHO and
Geo-3D, Trimble has added end-to-end
software applications for the aerial
orthopoto and land mobile mapping segments.
This extends our existing depth of
software applications in the land survey,
construction, GIS, and asset management
segments. We can leverage the acquired
photogrammetry technology to more
deeply address the infrastructure of roads
and highways, rail, utilities, and energy
transmission and distribution. Our business
model continues to be that of a
product supplier and a services-for-service
company supplier.
In other business areas, we are both an
applications developer and service
provider. For example, our Mobile
Resource Management (MRM) solutions
and Trimble VRS Now™ Service.
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