Industry - Cashing in on awareness

Bhanu Rekha
Associate Editor
Email: bhanu.rekha@GISdevelopment.net
Data providers are euphoric about the status of
the availability of geospatial data in the country
and the initiatives they have been taking to
raise the level of utility of geospatial technologies. But it
is the solution providers who are witness to ground realities
- both with respect to the data providers and the
users. And the verdict stands divided.
Technology uptake
For a country on the fast-track of development, Malaysia
is eyes wide open to latest technologies. Nor Azman
Baharum, CEO/MD, Antaragrafik Systems Sdn Bhd, a
service provider involved in developing a variety of applications
for government organisations says, "Organistions
like JUPEM, Tenaga Nasional and Indah Water are well
informed and open to new applications. We do not have
to convince them. The only constraints in these cases are
of budget and bureaucracy."
As awareness is on the rise, solution providers in
Malaysia are finding it easy to approach users with latest
technologies. Aeroscan Precision, which is providing services
in hyperspectral imaging for coral mapping, plantation
study and plant species mapping, finds its clients to
be more accepting. Ahmad Farik Rahman, Operation
Manager, says, "It has now become easier for us to convince
our clients than it was five years back. Government
is quite supportive in investing in latest technologies like
hyperspectral and LiDAR."
Extending on Farik's views, Dr Noordin Bin Ahmad,
Principal Consultant, GeoInfo Services Sdn Bhd says,
"The reception is good. But the understanding is varied.
Some people demand high-end technologies but their
budgets are small. We face problems in customising the
application." But Sam Majid of Ennoble Consultancy Pty
Ltd, a company which is into providing GIS-based asset
management solutions from casinos to universities and
local governments, begs to differ from Farik and Noordin.
Sam feels the uptake is 'slow and catching up' but quickly
adds that his company is into a niche area, which can neither
be categorised as IT nor traditional GIS and so educating
the clients gets necessary.
Daniel Boey, Country Manager, ESRISouth Asia Sdn
Bhd says, "By and large Malaysia is relatively new in terms
of adoption but ideas are well received and accepted.
Users are also seeing enterprise trends leveraging on Web
2.0 and beginning to be widely employed by many business
systems at G2B, B2B, B2C, etc. Non-traditional users
are seeing greater value in location information from
geospatial technologies as added business intelligence
that would improve their overall business advantage."
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A major challenge is the varied
understanding of the range of technologies
within implementing agencies.
This has resulted in data being
non-useable and end users rejecting
the otherwise-suitable technologies
- David Jonas, AAMHatch
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But digressing from the above view, David Jonas, Business
Development Manager-Asia, AAMHatch says, "A
major challenge is the varied understanding of the range
of geospatial technologies within the key implementing
agencies, such as DID, JKR, DOA, DOE, etc. This has
resulted in these technologies being deployed ineffectively,
resulting in data being non-useable and end users eventually
rejecting the otherwise-suitable technologies."
The Malaysian user community is also sceptical over the
capabilities and success of proposed SOA projects. This is
also traceable to the fact that recent local history is littered
with examples of GIS systems where client expectations
were not met, David Jonas opines and adds that
Malaysian service providers deploying new technologies
need to transition users to new geospatial technologies.
Whilst users are generally keen to take advantage of new
datasets, more information, improved flexibility, more
reliable results and cost efficiencies, they prefer to do so
incrementally. New technologies can be carefully implemented
so that they satisfy current needs, current formats
and current work-practices, yet still offer additional
performance and cost efficiencies.
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Most of the non-traditional users
are taking up GIS on trial and error
basis. They do not have the human
resources to update and manage
their GIS systems. So, they bank on
the vendors to help them
- Dr Noordin Bin Ahmad, GeoInfo Services Sdn Bhd
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Going by the impression of industry players, even the
non-traditional users of GIS are showing keen interest in
using these technologies. Says Noordin, "Most of them
are taking up GIS on trial and error basis. They trust the
vendors to come in and help them as they are new to
these applications.
But they do not have the human resources to update
and manage their GIS systems. So, they have to outsource
the task." Baharum concurs. "We are doing a Web-based
project for the Ministry of Health to map the incidence of
sensitive diseases like bird flu, dengue, vector-borne diseases
and give them a temporal analysis of these diseases.
It is getting very difficult for the ministry to run it or manage."
Brushing these away as teething troubles, Baharum
continues, "Initially, Tenaga Nasional too did not have
organisational structure to manage their GIS systems. But
today, they have a geomatics division so that they can
implement the projects and maintain them well."
Level of projects
With many government departments and private companies
opening to second mover advantage and opting
enterprise level solutions, industry is quite buoyant on
that count.
Says Noordin, "We have several enterprise level projects.
For example, PETRONAS integrates many of their systems.
But government organisations have small projects
in individual departments/ sections." According to Mohd
Asrul Abdul Aziz, CTO of Orogenic GeoSolutions, a
geosolution and engineering service providing company,
Orogenic is also into lot of integration and providing
enterprise level solutions in exploration and production of
oil and gas.
Concurring with Noordin, Daniel
Boey, says, "Over the years, there are an
increasing number of organisations who are
developing or migrating towards enterprise
level GIS that requires more access to GIS
information delivered through browser based
applications over the Web."
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Availability of GIS data is
improving. However, challenges to
provide high-quality, verified,
useful semantic data that are
affordable and relevant to any
geospatial application still remain
- Daniel Boey, ESRI South Asia Sdn Bhd
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Data Availability
Availability of geospatial data is the primary prerequisite
for greater usage and application development. A mixed
bag of opinions emerged on the availability of data while
talking to industry leaders. Dr Noordin says, "We do not
have much problem in securing data. We advise our customers
to go for data with resolutions that are suitable for
the specific applications. We can get cadastral maps offthe-
shelf. The only problem is topography maps." Concurring
with him, Daniel Boey says, "The availability of
GIS data has been improving over the years. However,
challenges to provide high-quality, verified, useful semantic
data that are affordable and relevant to any geospatial
application still remain. More advanced and speedier processing
of GIS data (videos, geo-text, etc.) and transforming
these to geographic knowledge for use in government
and business are being undertaken by many data vendors
today."
Presenting the situation as a matter-of-fact, David Jonas
of AAMHatch says, "All aerial topographical survey data
of Malaysia is captured, processed, stored and delivered
under permission from JUPEM. Most (but not all) aerial
survey data collected by AAMHatch is able to be supplied
to other users, but only after obtaining the necessary
JUPEM approvals."
Opportunities & Challenges
Opportunities abound in Malaysia. At the same, challenges
that are encountered here are not much different
from those experienced in other countries, both developed
and developing economies. Says David Jonas, "Stimulus
packages and regional development corridor programmes
by the government are investing significant
funds into infrastructure and development initiatives.
The wider Malaysian industry is beginning to accept spatial
data's value proposition."
David is as critical about the challenges as he is positive
about the opportunities. According to him, one challenge
is: who should take the technical and commercial responsibility
of aerial survey projects? If a project has aerial and
field survey components, should one organisation be held
technically responsible for the work of the other? Or
should the professional responsibility be divided according
to their professional contribution?
Another challenge facing Malaysia's adoption on high
tech spatial solutions involves the approach to major survey
projects. Traditional field survey is generally labourintensive
and requires a cash flow to support an even project
expenditure across the life of the project. High- tech
aerial surveys differ significantly as the majority of costs
(aviation and equipment) are frequently encountered at
the start of the project. Equipment or expertise may need
to be imported (although this requirement is lessening
with recent successes in local capacity building and
technology transfer). Aerial survey requires paying for aviation
services, an expensive and often "in advance" cash
requirement.
If Malaysian industry is unable or unwilling to cover
the different payment requirements for high tech
projects, and to meet their contractual obligations for the
same, then commercial realities will guarantee that the
industry will be unable to deploy these services in the
country.
The industry is now experiencing a wide range of financial
offers that run the risk of not been able to deliver
geospatial data that meet the intended purposes. The lack
of understanding and knowledge of the technologies will
result in mistakes when awarding airborne projects and
the integrity of the data captured is questionable. The
above if not addressed will hinder the growth of
geospatial industry in Malaysia, concludes David.