We encourage trying the untried

Greg Bentley
CEO
Bentley Systems Inc.
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What do you envision for the geospatial
industry in the future and what role will
Bentley play in achieving that vision?
The geospatial community is so diverse that it
is difficult to answer this question. Of course,
geospatial technology in consumer electronic
devices, such as mobile phones, will increase
as the democratisation of geospatial technology
begun by Google Earth and the satellitenavigation
device vendors continues. Soon it
will be as common to search for spatial information
as it is to search for information using
Google. Nearly everything we do has a location-
based aspect to it, and geospatial technology
will unlock all sorts of opportunity to
those involved in this area. And, while traditional
GIS continues to be identifiable in some
application areas, in the infrastructure world,
the divide between CAD and GIS continues to
evaporate.
EPCs and owner-operators involved in meeting
the challenges of delivering new infrastructure
of the 21st century do not have the
will or the patience to deal with data silos and
proprietary databases. They want openness,
integration and seamless workflows across
distributed enterprises. It is in this context that
we have been following a strategy of making
geospatial technology available seamlessly
within engineering workflows. Geospatial
technology has always been important to us. It
is becoming pervasive in all of our applications
– notable, in our GEOPAK, InRoads and MX
civil design products. We are also seeing
increased demand for Bentley Geospatial
Server, which gives enterprise access to engineering
designs through open geospatial
databases such as Oracle Spatial and also to
legacy GIS datastores. We will continue its
strategy of “advancing GIS for infrastructure.”
There is evident emphasis laid on sustainability
of our society, our environment, and
our profession by Bentley. How do your
products embody these ideals?
Long-term relationships are what our business
strategies are about, and our users work on
long-term projects that include sustainability
as a major component. An example
is the U.S. Army Corps of Engineers,
one of our largest users with
whom we have had one of our longeststanding
relationships. In the case of
building energy performance, the Corps
has been the leader in the U.S. federal
government for using building information
modelling to make better-performing
assets. In accomplishing its civil mission,
protecting waterways and ports in
the United States, the Corps has
become fully committed to information
modelling and this commitment is
among its highest priorities. In that
respect as well, the Corps has done a
fantastic job of ensuring the meeting of
sustainability and environmental concerns.
The fish ladder project presented
at the “Be Inspired Symposium” this
year – to protect the spawning route of
salmon in the northwestern United
States – is one example where the
Corps has ensured that the generation
of hydroelectric power does not come at
the cost of aquatic life. There’s no single
answer to the question. We’re all here
on the Earth for the long term and sustainability
shouldn’t be regarded as a
push for one or two years. It involves
working smarter and making better
decisions for better-performing infrastructure.
Every day, our software developers
help improve the capability for
better decisions to be made that result
in better-performing infrastructure
assets, having a positive impact on all
the dimensions of sustainability.
The Be Inspired Best Practices Symposium
and Awards brings out the
best use of your line of products.
What are the demands placed on your
products by such innovative use?
All of us at Bentley are eager to be
inspired by our users’ aspirations and
“trying the untried” is something we
strongly encourage. Towards that end,
we provide extraordinary support for
extraordinary requirements. We firmly
believe software is best supplied as a
service and recognise that our software
isn’t valuable for what it is, but rather for
what it does – for the value it creates for
our users and their projects. Technical
support is an important part of our offerings.
Keith Bentley, our founder, has
always said that everyone at Bentley
Systems is “in support” of our users’
projects.
We maintain a priority list daily for user
organisations that are having project
challenges, or that are trying things they
haven’t tried before and need special
assistance. I review this list every week.
We also have a higher-status level that
we assign to projects that are falling
behind schedule. And I review these
every day. As I said, we encourage our
users to lead the way in applying our
software against new requirements that
stretch its capabilities. We have a priority
support team within our Professional
Services that addresses these types of
innovative requirements. That said we
are a software company not a professional
services company. But while Professional
Services makes up only 10%
or a little bit more of our revenue, it is an
important 10%. The group includes 500
to 600 of our colleagues around the
world, and they are among the very best
available anywhere. They are a real
asset because, on the one hand, they
help cross-fertilise our users’ ideas into
our product roadmaps, and on the other
hand they serve to propagate best practices
across our user community. As a
result, they often are key contributors in
the innovative projects we have speaking
of, in which users attempt the
untried.
One example is the Crossrail Tunnel
project in London, which, at $25 billion,
is the largest construction project in
Europe. It is not merely a civil engineering
project; much of the work involves
underground stations, signalling and
electrical and building services that are
all being done using a complete information
modelling approach. It uses virtually
every product in our comprehensive
V8i portfolio of software that we
introduced in November 2008. V8i
allows each of our product to progress
in a compatible way, just-in-time, and
largely driven by the requirements of a
given project. We will not only be
providing the information modelling
software, but also helping in its
implementation throughout the project.
We are pleased to make sure that an
untried, innovative application of our
software will work, especially when it
involves integration and intra-operability
across our portfolio. We are pleased
that our users aspire to push the limits
of our innovations.
We encourage each project’s success,
and we help ensure it with our Professional
Services team. I think that makes
a difference.
What do you expect from the
user/doer community in geospatial,
both in the US and globally?
The focus on engineering projects tends
to mean that our primary users are, in
fact, the world’s ‘doers’, in terms of
infrastructure and environmental
improvements.
They are responding to an increasing
emphasis on ‘integrated projects’ catalysed
by markets where public/private
partnerships are leading the way. Information
modelling is recognised as the
key to more intelligent infrastructure
decisions and results, transcending outdated
institutional divisions between, for
instance, ‘GIS’, ‘CAD’ and ‘asset management’
workflows, respectively. I
expect best practices for integrated
projects to take full advantage of information
modelling across the infrastructure
lifecycle, as economic priorities
appropriately turn from ‘stimulus’ to
‘sustaining’!
What is the role that we (GIS Development)
can play in making the geospatial
community Citius, Altius, Fortius?
GIS Development needs to continue the
good work it has done over the last several
years as an advocate for and
reporter of the crucially important role
that geospatial technology plays in the
world.
As the market for this technology
evolves, GIS Development will no doubt
have to focus more resources on understanding
the growing application of this
technology in commercial, investorowned
organisations, and separately it
will need to decide how far it wants to
cover the diffusion of geospatial technology
in the consumer arena. GIS
technology is less and less driven by the
academic and government worlds, and
is increasingly driven by commercial
organisations and their constituents.
Thanks in advance to GIS Development
for continuing to illuminate this path forward!
On the occasion of the 25th anniversary
of the company, are any specific
initiatives being planned?
As it was in our first 25th years, our sole
mission for the next 25 years and
beyond will be Sustaining Infrastructure
– through our contributions to the indispensable
value creation that infrastructure
professionals and organisations
around the globe accomplish.