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July 2000
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PASCO selects LH Systems' ADS40 Airborne Digital Sensor
PASCO (Tokyo, Japan) and LH Systems, LLC (San Diego, California, USA) announced the start of a joint endeavor to use the brand new ADS40 Airborne Digital Sensor, introduced by LH Systems as the world's first commercial airborne digital camera. PASCO placed an order for two units of ADS40. The ADS40 was created jointly by LH Systems and Deutsches Zentrum für Luft- und Raumfahrt (German Aerospace Centre - DLR) and is derived from technology developed by DLR for both air and space applications, for example the 1996 Mars mission. The ADS40 was officially launched on July 17th at the opening of the XIXth ISPRS Congress in Amsterdam.
PASCO will be the first user of the ADS40 in the world and will work with LH Systems over the next 12 months to establish the most successful applications of the new system integrated into the company's digital mapping workflow. At a special reception organized by LH Systems and DLR during the Congress in Amsterdam, Bruce Wald (President and CEO of LH Systems) and Tsuneo Komatsuzaki (Executive Director of PASCO) announced the signing of the agreement.
Mr. Komatsuzaki explained that PASCO's decision together with LH Systems was part of its continuing investment strategy to maintain market leadership in Japan and position itself with digital technologies and expertise to address commercial and government customer needs for production and maintenance of precise spatial information. Mr. Komatsuzaki further noted that PASCO and LH Systems had been technological partners for many years for analog, analytical and digital photogrammetry including aerial film camera and scanner systems. "We have discussed the ADS40 product with LH Systems specialists for many months and I personally have had the opportunity to meet with their DLR technology partners in Berlin. Together with our internal technology experts, I conclude that the ADS40 best fits our needs for acquisition of precise airborne imagery. We recognize LH Systems as more than a systems supplier, indeed as a technology partner capable and willing to assist us in the full integration of new technology in our digital mapping processes."
Bruce Wald indicated that the long-standing relationship with PASCO had been a cornerstone of LH Systems' business in Japan for many years. "We have an opportunity to supply complete ADS40 systems and carry out a joint experiment with PASCO. PASCO is a world-leading company of digital mapping expertise and its aggressive attitude to innovation matches well with our own aspirations."
The announcement also signifies the first commercial sale of products resulting from the cooperative development agreement between LH Systems and DLR. The organizations have worked together since 1996 on the implementation of technology developed at DLR for airborne and space sensor applications, to a commercial production line for acquisition of airborne digital imagery. Prof. Dr. Hans-Peter Röser, Director of DLR's Institute of Space Sensor Technology and Planetary Exploration, and Board members from DLR headquarters in Köln attended the special announcement reception.
PASCO Corporation (Tokyo, Japan) is incorporating state-of-the-art technology for photogrammetry, GIS services and construction consultancy for consolidated activities as the leading company for photogrammetry and GIS.
In 1999 August, PASCO became a member company of the SECOM group and started the creation of a new approach. The SECOM group aims at "Social Systems Industry" by fusion of broad businesses in the security, medical, information, education and insurance areas, and PASCO's target is "To be a leading company of the new information industry based on geographical information as the core."
PASCO started a new business, "Management Navigation Service" to develop the commercial market as a first step, and is taking a strategic approach to developing new markets with the ADS40 systems supplied by LH Systems as a strong component.
LH Systems, LLC, is a joint venture company of Leica Geosystems and BAE SYSTEMS Mission Solutions. LH Systems designs, develops and manufactures a range of products and software-based systems for the acquisition, processing and maintenance of precise information, primarily from airborne and satellite imagery. LH Systems was founded on 1 June 1997 to take over the Leica photogrammetry and aerial camera systems business on a worldwide basis and the commercial photogrammetry systems business of the Helava Associates, Inc., subsidiary of GDE Systems. Product lines include aerial sensor systems (RC30 film camera; newly introduced ADS40 airborne digital sensor; PAV30 gyro-stabilized mount), flight management system (ASCOT), post-processing of airborne GPS (Flykin Suite+), photo interpretation equipment (ST4, TSP1), analytical plotters (SD2000/3000), triangulation software (ORIMA), feature collection software (PRO600), photogrammetric scanner (DSW500) and digital photogrammetric software (SOCET SET®, DODGER). LH Systems operates with a distribution network consisting of direct outlets and appointed representatives. The direct outlets comprise subsidiary companies in Heerbrugg (Switzerland), London, Paris, Berlin, Tokyo, Madrid and Sydney, and sales offices in Denver and Singapore. LH Systems competes effectively in the systems business, stressing flexibility and fast response as it provides its customers with solutions
for precise information from imagery. The company's systems provide users in over 75 countries with the latest production tools for precision mapping to support engineering, telecommunications, environmental, planning and other land-related information applications.
For further information visit: www.lh-systems.com
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