Data Mining Software from Blue Martini Unlocks Hidden E-Commerce Trends with OpenViz Visualization Techniques

Data Mining Software from Blue Martini Unlocks Hidden E-Commerce Trends with OpenViz Visualization Techniques

Blue Martini Software a provider of enterprise software applications that help companies understand, target and interact with their customers, has selected OpenViz® Web-based 3D graphics and publishing technology from Advanced Visual Systems to help provide sophisticated analytic capabilities for e-commerce data processed by Blue Martini's Customer Interaction System. Blue Martini's software application incorporates OpenViz data visualization techniques to present customer behavior and other metrics in a highly interactive, intuitive graphical format.

Combined with the Blue Martini Customer Interaction System, OpenViz enables easy access to large volumes of product, order, event and other information. OpenViz works across Oracle 8 and Microsoft SQL Server 7 databases and provides a dynamic framework for the presentation and manipulation of data using 3D graphics. Powerful OpenViz query capabilities can be used by Blue Martini customers to explore large data warehouses and quickly identify customer purchasing patterns and trends.

OpenViz is available for both COM and Java. With the software, corporate MIS departments and software vendors can develop content delivery solutions for visualizing information from a variety of sources including data warehouses, SQL and OLAP databases, XML documents, spreadsheets, maps, and real-time data feeds. Extremely lightweight OpenViz ``scenes'' are efficiently distributed via the Web, embedded in popular office suite documents or built into runtime applications, creating a new graphical paradigm for decision making in the business world.

Advanced Visual Systems will soon merge with MUSE Technologies an international leader in perceptual computing software and solutions. When the merger is completed, the combined companies will become one of the world's largest data visualization software and solutions providers.

For details visit http://www.avs.com