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    April 2001

    AXS demonstrates the impact of new imaging technology

    Washington, April 16, When AXS Technologies wanted to use the visual power of the web as an integral sales tool for its new EyeSpy(TM) digital imagery technology, it asked IconMedialab, a leading global e-services firm, for a web solution that was as good as its product.

    The new site--www.axstech.com--serves as an effective and user-friendly product demo by delivering industry-specific applications in industries as diverse as e-business, e-learning, medical and science, travel and leisure, art and photography, defense and intelligence, and mapping and GIS. The site highlights the company's first-to-market product, EyeSpy(TM) Image Server, which exponentially increases the speed at which high resolution imagery is served and allows users to zoom, pan and click to finite details of an image. Current technologies only address the bandwidth bottleneck issue. AXS's imaging technology is the first to address the server bottleneck.

    Greg Moore, Manager of Business Development at IconMedialab's Washington, DC office, said "EyeSpy is not only an intensely visual product, it can only be understood in the visual context in which it will be used. With this site, the AXS sales organization now has a tool that helps potential clients see the true advantages of having superior imaging technology that can be adapted to any electronic environment."

    Katharine Dixon, Vice President of Marketing at AXS Technologies, said, "IconMedialab's products address the challenges many computer users face when confronted with tiny thumbnail pictures, low-quality images and slow access to large imagery with technology that increases the speed, clarity, and ease with which users view images. The functionality of this website drives that message home in a way that no static presentation or conventional web design could."

    Visit: http://www.iconmedialab.com/

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