Perth, Australia: Perth based Ipernica is poised to launch a new media company based around high resolution digitised terrain maps that it says will compete with Google Maps and with Microsoft Bing.
 The service will be delivered by Ipernica subsidiary NearMap using aerial mapping technology developed by NearMap.
Unlike Google, which uses satellite imagery, NearMap's imagery is generated from aircraft mounted cameras. It provides both a top down view and oblique views from all four cardinal compass points and a digital terrain map (heights of individual points).
A key advantage is claimed to be currency and frequency of updates - NearMap has been flying Australia's five largest cities monthly and says this regular updating will enable users to see changes over time, such as the construction of new roads, and erosion of coastal zones.
Significantly it claims to be able to carry out its surveys and to process and serve the results at much less cost and much quicker than competing alternatives. It says that to fly and map the whole of Australia would cost about $100m compared to $1 billion with traditional aerial mapping technologies.
The NearMap portal (http://nearmap.com ) is due to go live before year end with monthly coverage of Sydney, Perth, Adelaide, Melbourne and Brisbane that has been built up over the past year. However Australia's five cities are only the first stage of Ipernica's ambitions for NearMap.
Source : www.ipernica.com
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