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Leveraging Web-Based Technologies
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Leveraging visualization technology in Geospatial applications
Data visualization in the telecommunications industry
Telecommunications companies have traditionally been quick to recognize the potential of new technology and
use it to improve their business processes. Visualization systems allow users to see complex information
displayed in ways they never before possible. As problems become more complex and as the patterns being
searched for become more obscure, one-dimensional questions and two-dimensional reports simply fail to
provide decision-makers with the input needed to understand the situation clearly. Visualization systems enable
that change.
Visualization applications make it easy for engineers to see exactly what is happening in ways that no printed
report can communicate. In some cases, products are used to watch current traffic patterns and flows through
lines. Color, size and shape represent distinct load attributes on each section. In other cases, historical call detail
data is accessed from geographic displays to pinpoint what kind of call activity is occurring and where [Mattison
97].
Cellular and PCS engineers use visualization tools to help isolate repeater and cell traffic problem nodes.
Trouble spots and failed service reports are posted to a geographical mapping system, which includes the
position, type, and orientation of each node. This combined data can be used to improve overloaded link-lines or
multiplexers in the network.
The network capacity planning engineers need to understand the network capacity required based on the
potential volume of calls the network must be able to carry without faults. In fact, most regulatory tariffs include
a specification for the service level a carrier must provide to their customers.

One way customer service groups are using visual technology is to create visually based central clearing
warehouses for all service-related activities. Using these facilities, dispatchers can get a 'birds-eye' view of
where customers are having problems, the nature of those problems, and where the closest available service
personnel can be located. Instant access to information reduces service call time, and improves the service
provided to customers [Flavin 96].

The following three cases examine how data visualization has been applied by large telecommunications
companies to solve data analysis issues associated with large repositories of spatial and network traffic data.
British telecom
In the British Telecommunications (BT) network there are six thousand switches and twenty-five million
customer lines generating megabytes of network status and control data every minute. Overlaid on the physical
network is an expanding range of voice, data, and video services, each with their own data and management
requirements. The main driver for rapid growth in visualization activity is the overwhelming volume of data
that routinely confronts both researchers and managers.

An example of a visual network
capacity planning tool is shown in
figure 5. This application used for
network performance analysis, call
volume record pattern analysis, and
planning for upgrades within the
British Telecom network. The
application front-ends a database,
where call attributes are held, and
ad-hoc queries are made. The
principle view of the data is in a
map-based display, where
geographic regions such as managed
network zones and exchanges are
shown. Network nodes are shown as
glyphs on the map, selectable via
mouse gestures to generate SQL
queries. As the user “drills in” to the
call data detail, further views of call
routing and route volume is shown
both in tables and in a visual
display.
Vodafone
Visualization software technology has enabled Vodafone, one of the UK’s largest mobile telecommunications
companies, to implement a system for monitoring cell coverage and network performance. The Vodafone
Information System Analyzer is an intuitive application, which the engineering department is using extensively
to monitor cell and network performance. Information that was once difficult to extract from multiple Oracle
databases and required considerable SQL experience is now accessible through visual queries. For workers who
rely on information, complex patterns in the data
are immediately recognized and comprehended
through the use of data visualization.

The application runs on UNIX and Windows
platforms and provides a variety of views into the
data, including vector and raster map information,
2D charts, and data tables. Users can interact with
the display to select areas of interest and drill on
more detailed information, such as the precise cell
coverage in a dense urban area, as shown as a 3D
view in Figure 7.
The network management application includes
both geospatial map-based views as well as
complimentary data visualization views seamlessly
integrated into one user interface. With improved access to information, and visual representations of data that
hasten comprehension, Vodafone has been able to improve product quality and service to customers on their
mobile telephone network. In particular, critical systems monitoring through the Y2K period has proved the
value of visualization in rapid problem identification.

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