Transition Leadership: Managing Change In Your Organization
Eric Kimberling and Steven Raphael
Convergent Group
6399 S. Fiddlers Green Circle, Suite 600
Greenwood Village, CO 80111
In today’s deregulating and increasingly competitive business environment,
organizational change is becoming inevitable. Today’s successful organizations
are experiencing transitions in the areas of technology, process reengineering,
mergers, and organizational restructuring in order to remain competitive.
However, although these areas impact employees at all levels of the company,
senior management often overlooks this fact. Therefore, it is imperative that
company management understands the impact of organizational change on
employees and manages these effects accordingly. By doing so, organizational
leaders minimize the negative impact change has on productivity and
performance.
This paper will focus on the activity of successfully leading employees through
significant changes brought about by new technologies and process changes
and will focus on three areas of transition leadership. First, the discussion
conveys the impact that change has on an organization’s employees. Second, an
overview and discussion of transition leadership and its role in managing
organizational change is given. Finally, ways to effectively manage employees
through these reactions to change is presented. By understanding the elements
of organizational change and its impact on employees as well as the appropriate
ways of managing people through these revolutions, organizational leaders will
be better prepared to address the challenges that are inherent in major business
transitions.
The Impact of Change on People
Frequently, information technology professionals overlook the impacts of
technology changes on people. Almost any change to technology will have an
impact on business processes, which will directly impact the day-to-day jobs of
individual employees. As a result, changes to technology require attention to the
impacts that they have on both process and people. The practice of
Organizational Change Management (OCM) focuses on ensuring that the people
side of change is addressed appropriately.
OCM is the process of aligning the organization’s people and culture with
changes in business strategy, organizational structure, technology, and business
processes. OCM is important because, at the most rudimentary level, all change
involves some degree of loss whether it is loss of stability, loss of expertise, loss
of relationships, or loss of understanding. People often try to avoid the
experience of loss by resisting change. Resistance can come in different forms
and be expressed with different emotions such as anger, frustration, fear, etc.
Due to the tendency for change to elicit an emotional response, any large-scale
change initiative will likely remove the employees’ focus from the business to
transition-related issues. This shift in focus will likely disrupt the productivity of
the business.
Many technology implementation/business process redesign efforts fail because
they overlook the impacts that change will have on the people in the
organization. An organization that ignores the importance of OCM could
experience the following risks: increased resistance to new technology,
decreased quality and customer service, high turnover and absenteeism,
difficulty recruiting and retaining high performers, and damaged internal and
external brand equity.
On the other hand, an organization that implements a technology/business
process transformation with integrated OCM will experience the following
benefits: realization of the business transformation objectives, higher return on
technology investments, retention of high performers, maintained and improved
productivity, improved employee satisfaction and morale, and increased
discretionary effort.
Transition Leadership
Given the impact that change has on employees, it is clear that managers must
learn to proactively manage employees through the many changes that are
inherent in most organizations. In geospatial environments, managers and other
key stakeholders often focus on technological and process changes that will
make their businesses competitive in the 21st century. These issues are
important, but the changes ultimately will not be implemented successfully
without the cooperation of employees. Only through effective transition
leadership are employees able to effectively cope with and accept the changes
they are presented with.
Ten Characteristics of Effective Transition Leaders
The role of transition leader is an often overlooked but important aspect of
management. There are several characteristics that make up a good transition
leader. Here we identify the main characteristics that are needed in a successful
transition leader. In general, there are 10 characteristics of effective transition
leaders:
- Gains support from and confidence of others. Change is not accepted and
work cannot be done without the buy-in of key stakeholders. For this
reason, it is imperative that transition leaders gain the support and
confidence of other key employees in the organization.
- Listens and collaborates effectively. No matter how good a manager is,
people will not follow without a sense of ownership in the organization.
One of the key ways to secure this ownership and trust in employees is
through listening and collaboration.
- Takes accountability. As with any effective manager, successful transition
leaders take accountability for their own work as well as that of the entire
organization that he or she manages.
- Provides constructive feedback to others. Transition leaders also provide
constructive feedback to employees and colleagues. This type of feedback
enables employees to be more effective in adapting to and accepting
change.
- Builds relationships with customers, peers, and project team members.
Effective transition leaders are also successful in building relationships
with customers, peers, and project members. This alliance building
enables leaders to effectively delegate and gain the buy-in from key
resources, which further enables change within the organization.
- Inspires and motivates. In order to manage change effectively in the
organization, transition leaders need to have inspired employees and
stakeholders.
- Communicates openly, early, and often. Since change is such a complex
and fearsome idea for most people, it is important for transition leaders to
open the flow of communication. This holds true on a day-to-day basis as
well (and especially) during times of change.
- Provides clear direction. In order for the organization to get to where it
needs to be, employees and stakeholders have to understand where they
are and where the organization is going. With this in mind, transition
leaders need to clearly communicate the organization’s vision and goals to
stakeholders and clarify individual roles and responsibilities within that
context.
- Models the way for the team. Successful transition leaders do more than
just delegate work and build relationships. They also lead by example in
order to build credibility and trust.
- Creates opportunities for small wins. The change involved in large scale
and complex IT implementations often appears insurmountable to
employees. Therefore, it is important to frequently reward and recognize
team members to help boost morale and to keep change initiatives from
failing due to a burned-out staff.
These 10 characteristics of a good transition leader ensure that change is
implemented successfully and that major obstacles and resistances to change
are minimized.
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