Business Geographics & Business Intelligence for Fast Moving Consumer Goods Dennis Paul GIS Manager Intelligent Decisions Systems India (P) Ltd, India Email: dennispa@idsigis.com Business geographics integrate with Business Intelligence lets you visually identify your most valuable customers, visualize demographic correlates with sales, and then target where new customers with similar demographic characteristics are located. The power of integration of Business Geographics and Business Intelligence lies in its analytical capabilities. What distinguish this system from other information system are its spatial analysis functions. The analytic functions use the spatial and non-spatial attributes in the database to answer questions pertaining to the real world. This can be used to predict sales, design sales territories, choose store location, marketing campaigns, sales and marketing techniques in a region, transportation and logistics, inventory management and procurement, customer relationship management, retailing, manufacturing, claims and risk management, health care and more. Within the manufacturing vertical, the FMCG slice has always been the most vibrant for a variety of reasons.FMCG want technology to integrate business processes across the enterprise, suppliers and customers. They would like technology to help them gathering market intelligence to be ahead of the competition and to sense changes in market conditions rapidly and the ability to respond quickly. In this way, the combination of Business Geographics and Business Intelligence in market analysis may be seen as a tool for reaching a desired solution for the client and not merely as an end in itself.