If you don’t know where you are going, any road will do”. The Cheshire Cat’s remark in Alice in Wonderland is as true today as it was 120 years ago. Of course, most people know where they are going but often need help to get there. Throughout history, maps have been the vital companion of millions of travelers to orient themselves in an increasingly complex world. Over the last twenty years, digital maps have gradually replaced paper maps, enabling numerous new and innovative applications such as Internetbased maps, in-car and portable GPS navigation and location-based services on mobile handsets. Millions of users of digital maps count every day on the most-up-to-date and accurate maps to find places, people, events and guide them where they want to go. As a leading digital map maker, Tele Atlas has been active in this field for more than twenty years developing new technologies and processes and deploying a network of various sources to meet these requirements. Today, we witness a new revolution in the development of digital maps where advances in technology and growth in the community of digital map users contribute to a complete new dimension in up-to-datedness and accuracy of digital maps. By harnessing the power of a global user community of tens of millions of people, by tapping into the places they go, connecting users to the people and places they care about and delivering a map that reflects every user’s current reality, map makers such as Tele Atlas are finally in a position to deliver the best possible customer experience and approach the Holy Grail in mapping: delivering every day an up-todate map that accurately mirrors the reality of every individual’s world.