Abstract
GPS technology is one of the significant inventions of the twentieth century. GPS has become a popular device in western countries but has not yet reached the household of the common man in India. With globalization, GPS and its related technology has been unable to penetrate the heart of Indian consumers.
This thesis studies what are the factors that prevent GPS from being used widely in India. The problems faced by GPS/GIS vendors in tapping the GPS market in India are also addressed through my hypotheses. Appropriate recommendations, made after conducting a literature review and survey analysis for this research are also included.