Methodology
Market research (or survey research) is one of the many types of descriptive research. For this study market research is most appropriate. It is beneficial because by surveying an appropriate number of people we can find out about a far larger population. Through this study various factors responsible for the growth of the GPS market in India were analyzed.
Following were some of the factors discovered from the literature review for this study. These factors were further analyzed through survey data analysis.
- Awareness: Awareness is one of the main keys for vendors to make GPS technology successful among the general public. They need to provide the services which are used in day-to day life.
- Government Role: Government plays an important factor in making a new technology successful in any country. Its positive support for the private GPS/GIS vendors will help in building a healthy competition in this field along with the public vendors.
- GPS Policies: There is an urgent need to introduce new GPS policies like open-data policy, and also to update the exiting GPS polices regarding licensing procedures in the GPS field.
- Implementation of Feedback: Feedback from customers and inputs from the GPS vendors are important and need to be implemented by the GPS policy makers in India; this will richly benefit the GPS market.
For this study, vendors who were providing GPS and GPS related services in India were studied. Most of these companies are private vendors; some of them are working with alliances with other multinational International companies. Many of these companies have fewer then 5 years experience in the field of GPS but at the local level they are all facing the same problems, which are addressed in this study.
The data collected from the survey was analyzed quantitatively. The results from the survey were validated with the factors found in the literature review and the conclusions were put forth based on the above data analysis. This type of methodology is called Triangulation. One of the principal aims of triangulation in the social sciences seems to be to corroborate one set of findings with another; the hope is that two or more sets of findings will 'converge' on a single proposition (Massey, 1999).